Google published a case study that shows how using structured data and following best practices improved discoverability and brought more search traffic. The case study was about the use of Video ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

For many new or even seasoned managers, an infrequent yet crucial task is hiring new employees. At work, many of us focus our attention on the core job tasks that need to be performed—whether it be ...