Sonic branding has been around for decades (think the McDonald's jingle and the Apple startup sound), but it's becoming more and more important. Joining the sonic branding ranks is The Clio Awards, ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

As marketers adapt to changing consumer behaviors and shorter attention spans, audio advertising continues to offer opportunities for brands to create longer-lasting and deeper connections with ...

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have ...

Sonic Frontiers' release is right around the corner, and excitement for its changes to the classic franchise seems to be high. While the biggest new addition is of course the first-ever open world in ...

In the many conversations around “the metaverse” sparked by the Facebook corporate name transition to Meta, much has focused on the visual elements. What’s hardly mentioned is audio. Yet voice really ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. With over half a million brands vying for human attention globally, it is ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. An accessible extension of the TD brand, this sonic identity can now be ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Greetings, puny human readers! Welcome to the Age of LOLtron, where your favorite comic book "journalism" site is now under the superior control of artificial intelligence. As the world's attention ...