In the dynamic landscape of modern society, the utilization of social media platforms is surging at an unprecedented rate. Recent studies reveal staggering statistics: a record-breaking 4.9 billion ...

Learn what social listening is, why it matters, and our top tips for getting started with your social listening strategy in this article. Most marketers now understand the value of social media as a ...

When asked whether social media is a good or bad thing for democracy in their country, a median of 57% across 19 countries say that it is a good thing. In almost every country, close to half or more ...