One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Making sure that you are investing your marketing budget into useful and fruitful efforts can be essential to the ongoing success of your law firm. One way to ensure that your marketing efforts are ...

Google Ads introduced wizard-style form tracking in Tag Manager that enables codeless event creation for lead form submissions Advertisers can now set up conversion tracking via a user-friendly ...

Google Ads can be a powerful tool to drive traffic, generate leads, and increase sales. However, managing your campaigns successfully can be a complicated task – especially as a small business owner ...