Sentiment analysis, a powerful tool in the marketing world, is the process of extracting opinions, emotions, and attitudes from text data. By leveraging natural language processing and machine ...

Sentiment analysis produces estimates of the attitude or tone present in a natural language excerpt. Often these estimates will fall along a single dimension, a continuum from purely negative to ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Customer feedback is great. But how do you turn that feedback ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...