Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue ...

As mobile becomes the dominant media to access information on Web sites across the Internet, will search engines have the same impact when it comes to identifying real-time trends? Deep linking will ...

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search ...

Larry Kim wants to set the record straight. Marketers can still access referral data though the AdWords API, although paid-search query data is no longer being appended to referral URLs. Google ...