Discover how sample size neglect impacts statistical conclusions and learn to avoid this cognitive bias studied by renowned experts like Tversky and Kahneman.

Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant conclusions about the behavior of the population. In ...