I’ve posted multiple times about sales messages, sales emails, email marketing and similar topics. This post turns the information in those posts (along with some explanatory video content) into a ...

Increasing revenue or sales is one of several common marketing objectives. Companies often employ this objective initially to build a customer base, and as time goes on, to generate cash flow or to ...

Ken Zwerdling hasn't met too many of his clients face-to-face. As CEO of Foreign Translations, Inc., a translating, interpreting and Web site localization firm, its difficult to meet and greet the ...