SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO ...

For years, SEO has been a game of attracting clicks. But as Google’s AI Overviews and other generative AI search features become more sophisticated, we’re witnessing a shift: fewer users clicking ...

Instant Page Audits, SERP Insights, and Dashboard Access for Modern SEO Teams New York City, United States – December 29, 2025 / Search Atlas / New York, NY – 30 December 2025 Search Atlas, a leading ...

Now that AI search is dawning over the horizon, people are predicting the end of SEO and a decline in web traffic. And there’s good reason for people to think that way. Surely that’s not good for ...

These five words from Michael King‘s SMX Advanced presentation on “the end of SEO as we know it” have really stuck with me since I watched his excellent presentation earlier this month. On the surface ...

The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines. If an online search doesn't result in a ...

I hate to be the bearer of bad news, but you’re not getting your clicks back. Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, ...

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.

Google's John Mueller said that no, clicks on newsletter emails do not help your SEO or help you rank better in Google Search. He did add that "it's good to have multiple separate sources of traffic ...

A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance ...