Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla. Each ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual world, via the platform’s collaboration with Wa l mart. E.l.f. has created a virtual kiosk within its E.l.f.

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A Roblox player showcases a 90s shopping mall project nearing completion. This will be the user’s third project update on Reddit, which featured the addition of the “Dan’s Coffee” café. The player ...

As other brands flock to Roblox, Shipt has partnered with Voldex, an online gaming development company, to create a back-to-school experience within Driving Empire, a racing game on Roblox, according ...

Roblox Corp. is reimagining its gaming platform as a recruitment tool by opening an immersive 3D world where potential applicants can prep for interviews and get a taste for the company’s culture. In ...

Jo Craig (they/them) is a writer on Game Rant from Scotland and has been in the industry for nearly a decade dissecting comic book movie trailers for hours and diving headfirst into horror. They still ...