Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one, Nikeland is free ...

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform. The all-digital ...

Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland. In its current ...

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox. Nikeland is ...

Nike revealed "Nikeland," a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer's biggest bet yet on the metaverse. The virtual ...

Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...

Nike’s latest collaboration isn’t one you can physically obtain. Instead, the sportswear brand has teamed up with online game Roblox to create a virtual world for player called Nikeland where users ...

Nike Inc (NYSE:NKE) is among the large public companies pushing to grow its business through the metaverse. Here's how successful a partnership with Roblox Corp (NYSE:RBLX) has been. “Since its launch ...

Nov 18 (Reuters) - Nike Inc (NKE.N), opens new tab on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp (RBLX.N), opens new tab, becoming one of the ...