Marketing management now stands at the confluence of tradition and innovation, integrating theoretical insights with practical applications to steer organisations in a dynamic, global marketplace. At ...

Marketing Technology (MarTech) has emerged as a critical driver in the digital transformation of customer engagement and commercial strategies. The rapid expansion in the number and diversity of ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

The Frontiers' publishing program was developed twenty years ago in anticipation of the evolving publishing needs of 21st century science. Frontiers recognizes the need to bring together mission, ...