For hundreds of years, PR pros whipped out little black books for person-to-person content pitching. It’s true. Relationships matter more than ever. However, these days, radical psychographic ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

ELMHURST, Ill.--(BUSINESS WIRE)--PatientBond has completed analysis of its fifth national market research study of healthcare consumers, regarding their attitudes, behaviors and media preferences.

The mobile marketing platform CleverTap has announced its entry into the field of psychographic segmentation for segmenting mobile app users. This is claimed to be the industry-first machine learning ...

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move the business closer to the right customers and ...

The leading mobile marketing platform, CleverTap, today announced its entry into the field of psychographic segmentation that sets a new standard for segmenting mobile app users. Psychographic ...

Identify the need before you market the benefits – words to work by. Phil Bienert, CMO of GoDaddy, shares how a company with 14 million customers uses personalized marketing. Over the past five years, ...

We live in the millennial generation of social media and casual hookups, and the invasion of privacy is the new sexy. Often masquerading as security measures, demographic study, or for market research ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

What Are The Four Types Of Market Segmentation Brainly? Market segmentation practices can be divided into three main categories. Determining the demographics of a market. The behavioral segmentation ...