Many people use the words "marketing" and "promotions" as synonyms, even though they are quite different, with one supporting the other. Marketing includes all of the upfront product development, ...

While it’s important to keep up with industry trends, implementing new techniques randomly will set you up for failure. The Fast Company Executive Board is a private, fee-based network of influential ...

Your love of baking cakes transformed into a potentially profitable business idea, and your excitement couldn't get any greater. Although you realize that it is a good idea, you may not know how to ...

In a new survey by Fidelity Clearing and Custody, released Thursday, the company asked people at RIA firms who consider themselves leaders in marketing skills what they do differently to determine how ...

Five older marketing techniques that companies should jettison if they haven’t already. Marketing techniques come and go but some techniques linger longer than necessary. While you can still find ...

Marketing techniques vary from one industry to the next and, arguably, from one year to the next. However, like a well-made suit, the best marketing techniques never go out of style. Compelling ...

Nonprofits have the ability to make a real difference in local communities and raise awareness for worthy causes. The key to capitalizing on this ability is planning an effective marketing campaign, ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...