Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

I’m not sure if it’s up to the media owners, the vendors or the brands themselves to kick-start this kind of thing, but someone probably needs to because it’s not going away. In the coming weeks we’ll ...

Hazel Raoult is a freelance tech writer and works with PRmention. She has more than eight years of experience writing about ecommerce, technology, entrepreneurship, and all things SaaS. Hazel loves to ...

Programmatic is gaining in popularity. The majority of B2B marketers said they plan on investing more money in programmatic advertising in 2016, per a Dun & Bradstreet survey. Nearly two-thirds (65%) ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

To borrow a phrase from baseball, B2B programmatic advertising is still in the early innings. A couple of factors have kept B2B marketers from fully adopting the media strategy as rapidly as their B2C ...

AI Digital's Mary Gabrielyan discuss with us the findings of The 2026 Media Trends Report for B2B advertising.

The MarketWatch News Department was not involved in the creation of this content. AUSTIN, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Vereigen Media, a leading U.S.-based B2B demand generation company, ...

Bombora, the leading provider of B2B Intent data solutions, is solving that issue with the launch of Intelligent Account-Based Marketing (iABM), a solution that optimizes, measures, and proves the ...

A survey by Anteriad and Ascend2 earlier this year found that only 30% of B2B brands achieved significant revenue increases in the prior 12 months. What separates that 30%? Anteriad has explored this ...

Anteriad’s demand generation campaigns have consistently delivered the highest quality and engaged contacts than other solutions on the market today,” said Elizabeth Damioli, Demand Generation Manager ...