If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed ...

This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing ...

PatientPoint, the Point of Change company and the nation's largest physician-office digital network, strategically delivers behavior-changing content in healthcare settings to drive measurable ...

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the ...

Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to ...

Spectrum Reach, the advertising division of Charter Communications, has formed a partnership with London-based advertising technology firm TVBeat to bring programmatic ad opportunities to traditional ...

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...