Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...

Persuasion is an art and science that has been studied and mastered by many over centuries. While some individuals seem to possess a natural ability to influence others effortlessly, the truth is that ...

Although I’ve staked my reputation on claiming that there are six universal principles of social influence—Reciprocity, Liking, Social Proof, Authority, Commitment/Consistency, and Scarcity—new ...

Marketing plays a crucial role in shaping how consumers make choices. By understanding the consumer decision-making process, marketers can create strategies that effectively influence buyers. This ...

Imagine if you could get your customers to comply with your requests almost automatically. Sound like a marketer's dream? Well, it's not just a fantasy. Behavioral science shows us that certain ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...