Learn how competition-driven pricing strategies work, their pros and cons, and how they impact market share and profitability ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Affordability has shifted from a rising concern over sky-high costs to a defining challenge for the insurance industry.

How to turn pricing into a growth lever Pricing is one of the most powerful growth levers a business has, yet it is still one ...

As founder and CTO of BetterBasket, working on grocery pricing, I’ve had the opportunity to experience firsthand the operational burden and obscurity that characterizes price setting within a grocery ...

Menu pricing is a delicate balance of crunching numbers, researching the local market and diner habits, and implementing an ...

Following two years of rate volatility in the housing market, accurate mortgage pricing has become more important that ever for mortgage lenders and their capital market partners. In response to this ...

In today’s volatile e-commerce environment, because the focus is on price management, the effective use of analytical tools and residential proxies is becoming essential. The use of residential ...

Economic disruption, triggered by a wave of tariffs on imports from China into the U.S. as well as the COVID-19 pandemic, have resulted in a scarcity of microchips for many high-tech manufacturers. In ...

Consumers love to find a bargain, and promoting discounts and sales is a central tool in retailers’ arsenal to drive sales and traffic. However, discounted pricing strategies can have serious legal ...