With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl ...

Millions tuned in to Super Bowl LX, where the Seattle Seahawks beat the New England Patriots 29-13 at Levi’s Stadium in Santa Clara, Calif., but those eyeballs didn’t just consume football.

Super Bowl 59 is here, with The Kansas City Chiefs facing off against the Philadelphia Eagles at the Caesars Superdome in New Orleans, Louisiana (Sunday, Feb. 9 on Fox at 6 p.m.). More importantly, ...

Meg Ryan and Billy Crystal reprise their roles from "When Harry Met Sally" in a Super Bowl 2025 ad from Hellmann’s. The best Super Bowl 2025 ads airing in Sunday’s game will do a lot more than make us ...

Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended versions before ...

In the year 2000, HBO advertised Ellen DeGeneres’ latest comedy special with a Botticelli reference. Perched inside a clam shell and surrounded by figures from the original painting, DeGeneres created ...

Add Yahoo as a preferred source to see more of our stories on Google. The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising ...