“For the first time, Pinterest will combine its intent-rich audience signals with a Connected TV engine, so marketers can clearly measure how TV lifts the results of their performance ad campaigns.” ...

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its ...

Extends Pinterest’s AI-powered performance advertising from mobile to TV Pinterest reaches 600 million monthly active users who save Pins to 15 billion boards, generating a predictive intent signal ...

Pinterest has reached a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform, as the company looks to extend its intent-driven ad products beyond its ...

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says ...

Pinterest, the AI-powered visual search and discovery platform, has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. Pinterest will ...

Pinterest on Tuesday began rolling out AI and automation campaign features to support performance advertising at its annual global advertiser summit. While October signals a start to the end-of-year ...

In preparation for Cannes Lions, which will have a strong focus on advancements in artificial intelligence (AI), Pinterest is sharing new details about how it is leveraging automation to offer ...