If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Individuals thinking about how to become more persuasive at work can use strategies shown to increase the acceptance of new ideas. Many people think logic and data are the top tools to persuade others ...

In today's fast-paced business world, one of the most important skills you must develop in order to effectively lead others is the ability to persuade and influence others. Whether you are leading a ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...

We have an epidemic. The virus is known to travel on paper and transmit over the keyboard: it jumps from old lawyer to young lawyer, preys on the inexperienced and insecure lawyer, and thrives in the ...

What argument or viewpoint do people find most persuasive? Go ahead and think about it for a moment. Ready for the answer? In any discussion, negotiation, or conflict ...

Welcome to your column on public speaking. Last week, we started the discussion on persuasive speech. We defined persuasion as “the art of gaining fair and favourable consideration for our points of ...