One of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than ...

In recent years, the way businesses engage with their customers online has undergone a profound transformation. While traditional personalization methods, such as targeted email marketing and product ...

Great customer experience (CX) feels like one continuous conversation. This is the shift defining 2026 — real-time, ...

Car buyers across the U.S., UK, France and Germany increasingly prioritize personalization while remaining sensitive to high interest rates and delivery times DALLAS--(BUSINESS WIRE)--Blue Yonder, the ...

Amidst budget cuts, a quickly evolving digital world and changing buyer behaviors, 86% of B2B marketers are turning to personalized 1:1 marketing — specifically, 1:1 email communication. This finding ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...

DENVER--(BUSINESS WIRE)-- Personalized marketing, while valuable for some, generates negative experiences for 53% of customers, who were 3.2x more likely to regret a purchase and 44% less likely to ...

When personalization works, it feels seamless. But when it misses—like receiving offers for products you’ve already bought or irrelevant recommendations—it creates a disconnect. Personalization is ...