In today’s attention economy, crafting a comprehensive PR strategy across a wide range of channels within a well-structured budget is crucial for enhancing your brand reputation, managing crises and ...

Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building ...

A formal public relations plan is usually part of a company's broader marketing plan, or a smaller document that outlines the PR component of the marketing plan. Advertising and promotions are other ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

My first business plan didn’t include a PR strategy. What I didn’t realize was that PR could actually bolster my advertising and marketing strategies.The first time I hired a PR firm, I wasted tens of ...

Opinions expressed by Entrepreneur contributors are their own. As we know all too well, change is inevitable. However, the changes the world has been going through lately make PR more challenging than ...

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...