Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

Criteo, a company that helps online businesses retarget customers who’ve left their site without making a purchase, relocated its headquarters from Paris, France to Palo Alto, Calif. four months ago ...

As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing ...

Regardless of whether you're a standard store, Plus or Headless, it’s safe to say that Shopify, the $85 billion juggernaut, is popular for a reason. That popularity also means your brand’s market ...

Paid search, or pay-per-click (PPC), is a staple of many digital marketers, and though effective, it is more significantly more powerful when coupled with other marketing strategies, particularly ...

Search engine optimization is not exactly a new industry, yet many small business owners are struggling to find high return on investment. In fact, frustrations are high because business owners have ...

When it comes to the topic of retargeting, most marketers instantly think of search retargeting, which they happen to already be running at least one campaign for. Hard to blame them, since search ...

Are you getting the most out of your PPC campaigns? Want to know what you should focus on in 2022? Jeff Ferguson, honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

SEO and PPC are very different, but it's time to stop thinking about them as polar opposites. Because, although different, they aren't enemies. They are allies. And they work well together: They ...

Automotive marketers are rolling out dynamic remarketing campaigns on search and display this year for the first time! This is big. Until May, automotive marketers haven’t been able to create dynamic ...