Intuit became a multi-billion-dollar company by discovering that the best experiments, not the best Powerpoints, should drive innovation. In 1983, Scott Cook and Tom Proulx set out to build a new ...

Test automation has always been about speed. We measured success by how many tests we ran per minute and celebrated shorter regression cycles. However, we now stand at the edge of the next evolution.

How to assess whether it can hold up against competitors, shifting market dynamics, and unexpected events. While many teams and organizations engage in scenario planning, most don’t go far enough.

Starbucks Corporation SBUX is executing its turnaround strategy with a methodical “test-and-scale” approach, prioritizing disciplined experimentation over sweeping changes. Under the umbrella of its ...