Update: Walmart lowered the sale price from $20 to $15 on October 9.

A repaint of the latest Ultra Magnus toy homages the roots of the Transformers franchise through the series that spawned the ...

Hasbro has rolled out pre-orders for four new additions to its Transformers action figure lines: a Studio Series Energon ...

Threezero has unveiled its new Optimus Prime and Cliffjumper Transformers MDLX Comic Book Edition action figures which are ...

Which Optimus Prime toy is best? Optimus Prime is one of the main characters from “Transformers”. As a member of the Autobots, these self-aware robots can configure themselves into various mechanical ...

The newly-revealed Transformers Timelines figures reimagine Optimus Prime and Starscream as robots in disguise in the samurai ...

As a child of the 80s, many of my favorite memories involve bowls of sugary cereal and long Saturday mornings spent in front of the television, taking in the hours of toy-inspired cartoons. I loved ...

Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. What’s more, this new Masterpiece toy of Optimus Prime is actually ...

In a recent Hasbro online event, the company unveiled a new toy of Optimus Prime. The difference being that this particular toy can transform all on its own. However, what makes this toy special is ...

In the first generation “Transformers” timeline, Optimus Prime had a different name. Its original name was Orion Pax. In the first generation “Transformers” timeline, Optimus Prime had a different ...