New research by an international team of academics has found that descriptive logos can more strongly increase consumers' willingness to buy and can boost net sales compared with non-descriptive logos ...

Who has the better logo: McDonald’s or Burger King? McDonald’s is the more successful company by a mile, and its golden arches are recognizable from blocks away. If history is the judge, it’s got to ...

What kind of logo is right for your brand? This is the question researchers set out to answer in one of our most popular articles from last week. They wanted to know whether brands benefit more from ...