Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Nike’s new CEO Elliott Hill stepped into his new role on ...

Add Yahoo as a preferred source to see more of our stories on Google. Nike ad depicting sneakers that look like lungs For several decades Nike has been the champion of sportswear, renowned for its ...

Nike Inc. shares sank after the sneaker company’s full-year outlook missed expectations, stoking investor concerns about waning demand and competition from upstarts On and Hoka, as well as rival ...

Nike just slashed the price of its famous Air Force 1 sneaker in an unbelievable assortment of colors. This is one "hot" deal that'll score you a new pair for cheaper than ever.

For the first time in history, skateboarders are headed to the Olympics. The Tokyo Games will feature skaters from around the world doing gnarly tricks on a newly built skate park. Nike was tapped to ...

Devin Booker repped the Texas Longhorns with his latest signature Nike Book 2 sneakers when playing against the Spurs.

Nike continues to see double-digit growth. China, Asia, the Middle East, Africa, and North America all continue to push sales higher. Nike continues to improve its operational efficiency. The market ...

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Nike Black Friday 2025 is shaping up to be one of the most anticipated seasonal sales in the brand’s calendar — and based on early signals from deal trackers and retail insiders, this year’s event ...