Joe is a classically trained journalist who’s been writing about the auto industry and car culture for 40 years, steering the editorial direction of prominent Canadian magazines such as World of ...

Renault Group/Geely venture Horse was spun off in 2023 to pursue next-generation powertrain technologies. Unlike so many other startups, Horse's brief wasn't simply to churn out new electric motors ...

As is ever the case with engineering design, the primary trade-offs occur between power (energy), performance (efficiency), and area (miniaturization). While this is especially true in designing ...

Backed by a $20 million seed round, Conifer’s motor innovation could have a big impact on micro mobility. The wheel is getting a redesign. Electric powertrain and motor startup Conifer is developing ...

Yasa’s yokeless dual-rotor motor design with a threefold power-density gain, points toward lighter, more efficient drivetrains.

Mercury Marine has just announced the launch of its two newest electric outboard motors, the Avator 20e and Avator 35e. The news follows the launch of Mercury’s first entry in the lineup, the Avator 7 ...

Starter motors sit at the center of every modern ignition, yet most drivers only notice them when the key twist leads to silence. I want to unpack what that small electric motor actually does, how it ...

The team, based at MIT's Microsystems Technology Laboratories, demonstrated the system by printing an electric linear motor – the type that generates straight-line motion instead of ...

The wheel is getting a redesign. Electric powertrain and motor startup Conifer is developing small electric motors that don’t require the rare-earth elements such as neodymium that are critical to ...