It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook alerted advertisers that Apple’s privacy ...

Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose ...

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...

Meta announces ad platform updates for Facebook and Instagram, focusing on AI-driven optimization, enhanced analytics integration, and improved conversion attribution. Meta is introducing new ad ...

Meta advertisers can now measure conversions that occur within one day of a video ad play. The introduction of the Engaged-view attribution setting addresses a video trend where viewers prefer to ...

Meta published a whitepaper containing the results of a study of 500 landing page experiences. The research provides insights that can help design better landing pages that convert at a higher rate ...