Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

Lipstick, historically associated with femininity and women’s beauty routines, is breaking gender boundaries and rapidly becoming essential in many men's grooming kits. In recent years, makeup trends ...

(Bloomberg Businessweek) -- In his wide-leg gray pants, black cashmere top and leather jacket, French TikTok star Bách Buquen looks very much like someone who’s just spent three weeks jet-setting from ...

Maximalist makeup has been immortalised in Instagram selfies over the years. While it may not be a makeup lover's everyday go-to in 2023, full glam definitely has its place. Now, it seems to be more ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...