Medium format has shrunk down thanks to mirrorless technology — and now the lenses are following suit. On Wednesday, January 15, Hasselblad launched the lightest digital medium format lens yet, the ...

Photography News: Hasselblad has released the X2D 100C, a 100MP mirrorless medium format camera with better AF, IBIS, and a revised design, along with three new X system lenses. NEW YORK--(BUSINESS ...

Add Yahoo as a preferred source to see more of our stories on Google. Fujifilm GF lens roadmap The big surprise of yesterday's Fujifilm X-Summit in Stockholm was, in time honored tradition, left until ...

Over the past year, Fujifilm has been slowly trickling out information about the GFX Eterna, a cinema camera built around the same 100MP "large format" sensor (medium format in photography terms) ...

Designing lenses to cover medium-format camera sensors isn’t an easy feat, but the latest lenses by Schneider Kreuznach (via DP Review) for the Phase One system offer a pretty impressive set of ...

Way back in 2014, Phase One teamed up with Alpa to create a truly, uh, unique “medium format mirrorless camera system” that was as weird as it was cool. I was fascinated by it. Since then, the company ...

The VZ-6617 medium format camera, currently on Kickstarter, is a timely shortcut for the photographer eager to experiment ...