Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

To have a successful business, you need a well-thought-out marketing plan to promote your products or services. Although making a few social media posts or blasting a few promotional emails may seem ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Marketing planning is often a scramble. Frequently, the process is set up by finance as a race for marketing and sales to develop their plans in parallel, unfortunately ending with plans that are out ...

Program Goal #1: Consumer Buying Process - Understanding of the consumer buying process. a) Demonstrate an understanding of the consumer buying process. Program Goal #2: Target Markets - Demonstrate ...

The first mistake is, of course, failing to even have a marketing plan! A marketing plan is one of the most important business tools to guide your business growth. The time taken to understand and ...