Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

The Customer Data Platform (CDP) initially emerged as a groundbreaking solution, unifying customer data from various sources into a single coherent view. It was celebrated for enabling personalized ...

Based on technology from its recent Talend and Kyndi acquisitions, Qlik this week launched a new platform with comprehensive data integration and management services and a new GenAI assistant for ...

In an era defined by digital transfor mation, data has emerged as the most critical asset for organizations seeking to thrive in a hyper competitive landscape. The ability to effectively capture, ...

One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

Most modern businesses recognize the value of data. For small businesses, this often means relying on reports generated by the business software platforms they use for daily operations. However, ...

LAS VEGAS — At CDP World hosted by Treasure Data this week at the Red Rock Canyon Casino in Las Vegas, attendees were shown a vision of a near future of marketing where human teams are augmented by AI ...