"Analytics as a discipline has changed dramatically in the last five to 10 years – and for sure in the past five," says Anne Snowdon, chief scientific research officer at HIMSS. "With the explosion of ...

Marketing teams have come a long way when it comes to mastering data – in their own eyes at least. Research shows two-thirds describe themselves as analytically mature and are constantly on the ...

NorthShore University Health System's digital transformation focused on robust predictive analytics capabilities and artificial intelligence technology. It was facilitated in part by HIMSS, the parent ...

Alignment and analytics The popularity of the Gartner model persists because it succinctly states many institutions’ aspirations. Predictive and prescriptive analytics are increasingly important for ...

If you’ve attended an edtech conference at any point since 2012, then you’ve likely seen some variant of Gartner’s analytics maturity model. While some fair criticism of the model exists, there are ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...