Over the course of 2023, Drexel University's Division of University Marketing & Communications led an extensive exploration around the Drexel brand, which included reputational research, strategy ...

Opinions expressed by Entrepreneur contributors are their own. Qualitative research has become an integral part of market research in the past few decades. Businesses have recognized the value of ...

The goal of market research is to better understand your customer. But at global corporations, there’s often so much research available that it’s easy to get overwhelmed. I recently spoke with Thor ...

Vibe coding is a software development approach that uses AI, particularly (LLMs), to generate and refine code based on high-level NL instructions, saving a massive amount of manpower and time vs.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...