After scrolling through #beautytok and chatting with a few professional makeup artists, one thing is clear: we’re collectively craving more personality and expression in our makeup. Think bolder, ...

The resurgence of party culture, ignited by Charli XCX’s album Brat, has revolutionized more than just the music scene—it has sparked a complete transformation in the world of makeup. This cultural ...

From shaved head to chic bob, Millie Bobby Brown’s 10-year beauty evolution shows how the Stranger Things star grew into a ...

Explore statement Valentine's Day makeup trends that go beyond soft glam, featuring dramatic eyes, modern finishes, and creative details perfect for making a confident style statement.

Get ready for prom night with the best makeup essentials, pro tips, and viral beauty picks to help your look last from first photo to final dance. At just $12, this eyeshadow palette with nine shades ...

It’s clear that people are getting bored of “natural” and are beginning to express themselves again with makeup. We’re talking more colour, more highlighter, more glitter… everything “shine-shine.” In ...

Big Freedia is now a boss! The Queen of New Orleans Bounce music has officially announced the launch of her new beauty line, Bold Beats, in partnership with BLK/OPL. This latest Black-owned beauty ...

Move over, slicked-back buns. TikTok's beauty trends are getting bolder and more expressive. Discover the 10 aesthetics, from 'latte makeup' to 'mob wife,' that are taking over ...

When we envision Big Freedia, we see glamorous looks, full beats, and bold takes on beauty. So, why not launch a makeup line? “I had been talking about doing a line of makeup for a long time,” Big ...