Proactive equipment maintenance practices are critical today as new and used equipment prices rise and component supply chain issues continue. You need to make the equipment currently in your fleet ...

Oil change service chain EZ Lube targeted mobile consumers with a mobile loyalty campaign meant to drive people to its locations. The campaign consisted of a 40-character ad tag at the end of an SMS, ...

Targeting young car owners with fickle loyalty, Jiffy Lube in Los Angeles has launched a geo-targeted mobile ad campaign offering coupons for oil changes. Kovel/Fuller Interactive, Jiffy Lube's agency ...

Lube skids and trailers can offer a versatile alternative to dedicated lube trucks in many fleets. "Skids and trailers provide more flexibility because you can simply remove them and use the truck for ...

As telematics integration works its way across the equipment manufacturing sector, a common issue many fleet managers face is learning how to incorporate different telematics platforms and developing ...