McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

In business, retaining customers is just as important, if not more so, than acquiring new ones. One highly effective strategy for fostering customer loyalty and ensuring repeat business is the ...

As Americans get thrifty, retailers are turning to the tried-and-true strategy of loyalty programs. Companies like Costco, Starbucks, and Dicks say rewards-program members drive the highest sales. Now ...

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As some consumers pull back on spending amid economic uncertainty, fast-casual restaurant chains are leaning on rewards programs to pull them back in. "In tough times, loyalty programs become more ...

As the holiday season approaches, loyalty programs become vital tools for brands to engage customers and drive revenue. In today's competitive retail environment, loyalty programs have evolved beyond ...

Several hotel loyalty programs have seen substantial growth in recent years, with Hyatt reporting it had increased its loyalty program membership 22% in the first quarter from last year. So what are ...