Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

An icon in the shape of a lightning bolt. Impact Link Earlier this month, we talked about how brands use color to establish their place in consumers' minds. But that's not the only way companies use ...

This is "A book to thoroughly study the logo of manga, animation, Ranube!" DoujinshiYuzuyaIt is this book that I revised and revised and revised and revised the articles of volunteers 4 - 13 of ...

An extensive Twitter thread spells out which free or inexpensive fonts to start with to at least closely mimic the logos of Netflix, LinkedIn, Google, Amazon, and so many more. A surprising number of ...

A digital studio called Hello Velocity has created a typeface that embraces well-known corporate logos and is still somehow far less annoying than Comic Sans. The studio says it creates ...