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If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. How many times have you stood in the beauty aisle, torn ...

It’s part of our routine. We wake up in the morning and make sure to put some color on our lips, and we check in the mirror during the day to reapply. We're not just choosing that perfect shade based ...

Ever notice how some makeup trends just seem to work better on certain face shapes? It's not in your head. There's actual science behind why bold, dramatic lips tend to look especially stunning on ...

Blurred lips, or lips featuring feathered edges for a more “lived-in” feel, have fallen in and out of favor for years. Now, ...