Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide. Google is adding embedded link carousels to AI Mode on desktop. The ...

Pew Research Center released a report that showed Google searchers who encounter an AI Overview are less likely to click on links to other websites than users who do not see one. The study showed that ...

Google became popular by offering a tool that was better than others at collecting links, ranking them, and making them searchable. It has made many billions of dollars by sending browsers this way ...

The AI search engines also arguably have an advantage in being able to weave pre-trained “internal knowledge” in with data ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...