Operative AOS gives media companies the ability to pick and choose which parts of linear and digital they lean into across their end-to-end advertising business. Only AOS provides the full package of ...

Effective use of revenue cycle management technology demands that CIOs, CFOs and other healthcare leaders communicate well and work together to ensure peak conditions for their rev cycle systems. Poor ...

Rajeev Goel is CEO and Co-Founder of yield optimizer, Pubmatic based in Palo Alto, California. AdExchanger.com: How many participating publishers does Pubmatic have? Rajeev: We have over 5,500 large ...

Yesterday, Collective announced AMP Exchange which it positions as a sell-side platform and says “allows publishers to create private exchanges using Real-Time Bidding (RTB) without separately ...

Rui Zhang, Saied Samiedaluie, and Dan Zhang. 2022. Product-based Approximate Linear Programs for Network Revenue Management. Operations Research, 70(5):2837-2850. The approximate linear programming ...

Today’s modern media companies juggle a variety of revenue streams, from traditional linear advertising to digital to growth channels like CTV. Group M’s global advertising forecast predicts that CTV ...

All media companies are exploring new ways to maximize the value of their live and on-demand content. In a complex landscape where broadcasters, sports, entertainment and technology players compete ...

Assortment optimisation and revenue management represent two intertwined disciplines that have garnered significant attention over recent decades. At their core, these fields address the dual ...

HOUSTON--(BUSINESS WIRE)--PROS ® (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today highlighted the power of its willingness-to-pay (WTP) forecasting and ...

(MENAFN- GlobeNewsWire - Nasdaq) media Companies Can Achieve a True Hybrid Media Strategy by Selling Up-Front and Delivering Dynamically For Premium Live and On-Demand Events NEW YORK, Dec. 19, 2024 ...

NEW YORK, Dec. 19, 2024 (GLOBE NEWSWIRE) -- Operative today announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming - the new media model ...