In the U.S. -- and most European countries -- TV viewers still see linear TV advertising frequency as “excessive.” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same ...
NEW YORK--(BUSINESS WIRE)--As the 2024 presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance in ...
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