New York (CNN) — Queen Bey is giving Levi’s brand a lift. Beyoncé’s hit country album “Act II: Cowboy Carter,” which features the song “Levii’s Jeans” with rapper Post Malone, has lyrics like “denim ...

Levi's "Reiimagine" campaign starring "Cowboy Carter" hitmaker Beyoncé may have ended but the Western spirit lives on at Levi's. This week, the denim brand launched a new Icons campaign featuring five ...

Before Instagram and fashion runways, Woody from “Toy Story” was already setting trends as the original cowboy fashion influencer, bringing Western flair to the mainstream with his jeans, cowboy hat ...

Levi’s is going to infinity and beyond with its latest pop culture collaboration. To mark the 30th anniversary of “Toy Story,” the denim brand has teamed up with Disney and Pixar for a limited-edition ...

Good morning. Both denim and Western fashion trends are dominating popular culture this year. And Levi Strauss & Co., which has been a retail mainstay for more than a century, is doubling down on its ...