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When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved money from Christmas until July to get some cool things that go ...

Artificial intelligence is all over the world, not least of all taking over agencies as a means of supplying actionable insights. Machine learning tools teach an AI what it should and shouldn't do, ...

Machine learning is an application of artificial intelligence where computers are automatically programmed by its experiences. To learn more about how it applies to the online advertising industry, I ...

Google rolled out a machine learning-powered display product called Smart display campaigns on Thursday. The product is now generally available to all advertisers buying native, image or text ads ...

In the wake of consumer data scandals like Cambridge Analytica, heightened scrutiny for targeted advertising practices, and marketers’ concerns that their ads will appear alongside questionable or ...

Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...

Mobile apps need revenue but have limited screen space on ads. Enter Button, which lets consumers click on an icon to move easily from app to app. It collects fractional fees from its partners, like a ...

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety ...

Google is testing appending "learn more" links to the end of the Google search ads text. So the Google Ad will have its ...