Delaware's proximity to Pennsylvania — the "Potato Chip Capital of the World" — means the First State knows what a good potato chip tastes like. But those tastebuds will have to soon get used to a new ...

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...

The ad coincided with Lay's offering 100,000 people a free bag of chips via a QR code during the commercial. The chips are expected to be delivered to the lucky winners within 72 hours; if they don't ...

Your favorite potato chip may look a little different the next time you reach for it at the grocery store. Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo ...