Words have a direct impact on the formation of a child’s identity. By labelling children, for example categorising them as “lazy” or “clever”, we may actually be doing them a disservice. We might see ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...

When a healthy product is encased in plastic packaging, this can negatively affect consumer perceptions of the product. Can front-of-pack labelling mitigate this? Plastic has a significantly negative ...

Phrases like “farm-raised” and “grass-fed” do more than make buyers feel good about their meat purchases. According to new research, such labels can influence the way we perceive taste, Live Science ...