Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

After months of speculation and a couple of persistent leaks, the Lego Group has announced its latest video game collaboration: Lego Sonic the Hedgehog. Sonic has appeared in Lego form before, of ...

Who doesn’t like a freebie deal? We all do! This one from LEGO is great for the kids. This Italian Riviera Set retails for $300. You can order the set now as a LEGO Insider or sign up for a LEGO ...

Featuring 59 pieces, the Tropical Toucan Set is ideal for kids aged six and up. It’s part of LEGO’s Creator 3in1 Collection that can be built into a toucan with a flower, fish swimming in coral or a ...

LEGO has been inspiring children around the world for nearly 80 years to become the builders of tomorrow. The iconic toy company's mission statement has always been to help children reach their full ...