Lego has just shown that a brand can sometimes make just as much impact by simply showing a product– not an image of it but ...

2026 is bound to be a rosy year for the Lego company, literally. Beyond releasing a number of highly-anticipated sets, the company is also expanding its brick palette into new territory. Meet Warm ...

Needless to say, Lego cars aren’t exactly built for speed. We’ve seen life-sized F1 replicas cruise around for the cameras, ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...